Photography Mentoring That Transforms Your Business
We don’t just teach photography—we empower photographers to step into the business they were meant to build. Through our mentorship, you’ll learn how to create a thriving, profitable business that not only supports your passion but gives you the freedom to craft beautiful portraits without the weight of overwhelm. It’s time to grow, to thrive, and to fall in love with what you do all over again.
Take The FREE Quiz
Want to see how your current pricing stacks up against what you’re charging and how many sessions you’re doing? Let’s do the math in this totally free quiz.
What We Offer: Mentoring That Transforms Photographers into Thriving Entrepreneurs
Some photographers soar for decades, loving every moment of their journey and building a life they’re proud of. Others, despite their passion, struggle and close their doors after just a few years. The difference? It’s not luck, and it’s not magic—it’s knowing how to price profitably, how to create a business model that sustains you, and how to build something you truly love showing up to every single day.
When you align your passion with a solid plan, everything changes. Suddenly, you’re no longer just surviving—you’re thriving. And that excitement? It’ll keep you moving forward, building the life and business you’ve always dreamed of.
We’re here to guide you every step of the way. Let’s make this your reality.
Founders and Owners of TMA (2015-2024) & TPPS (2024 - current ).
Join Our Photography Mentoring Community
A community of photographers who crave simple, proven steps to build a profitable, sustainable business they love waking up to. No gimmicks, no trends—just the fundamentals that have driven our success for 26+ years, now shared with you.
We focus on what really matters: pricing that earns you what you deserve, a brand that’s consistent and powerful, and marketing that speaks directly to your ideal clients. Plus, we offer strategies to boost your revenue all year long… and so much more.
TPPS Monthly Membership
Get access to our evergreen ‘must have’ business content for the foundation of your photography business PLUS a monthly marketing email with design and copy done for you, monthly Social Media Map Pack, monthly coaching calls, and a private FB group, enabling you to build a profitable and sustainable business at an affordable monthly rate. Join when membership is open and hop on our waitlist when not.
We know marketing, pricing, branding, etc. can feel overwhelming, but it doesn’t have to. The $39 Courses are designed to help you create a consistent, stress-free solution to each of these important business aspects, giving you everything you need to attract dream clients and keep your business thriving—without spending hours figuring it out on your own.
The $39 Courses
Why Photography Mentoring Matters
Best friends and business partners since 2015, Jenny and Allison have spent the last eight years running The Motherhood Anthology, organizing countless retreats and workshops together."
In 2024, they launched The Profitable Portrait Society (TPPS) with one mission: to simplify business education for photographers. Jenny and Allison focus on the essentials—delivering practical, no-fluff guidance on pricing and building a successful business, all without the overwhelm.
What makes us tick—
We’ve spent decades in this industry, building businesses that not only succeed but flourish. We know the ins and outs of pricing, branding, and marketing because we’ve lived it. Our passion comes from watching photographers go from overwhelmed and underpaid to confident business owners who charge what they’re worth and create lasting impact for their clients.
Our purpose is to elevate this industry. We’ve seen what happens when photographers stop undervaluing themselves and start building businesses that work for them—not the other way around. It’s more than just success stories; it’s about creating real, sustainable change. That’s why we do what we do. We’re here to guide photographers to their highest potential, helping them reach levels of success they once thought were impossible.
At TPPS, we believe in sharing the strategies that work. We focus on actionable advice, clear steps, and personalized mentoring because we know that’s what leads to results. We’re not just here to teach—you’ll find us celebrating alongside you as you hit your biggest milestones, from booking higher-paying clients to running a business that gives you freedom. This is what makes us tick—the knowledge that every photographer we help is one step closer to living the life they’ve dreamed of.
JENNY CRUGER + ALLISON CRAIG
26+ years experience in business
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multiple six figures per year in portrait revenue
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21+ years mentoring photographers
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26+ years experience in business • multiple six figures per year in portrait revenue • 21+ years mentoring photographers •
Designed for photographers who prioritize thorough learning, personalized mentoring, and continuous education. Includes monthly deliverables + extensive evergreen content vital for business success: profitable mini-session events, a Cost of Doing Business (CODB) calculator, comprehensive resources on marketing, branding, pricing, as well as customizable email and artwork templates. Unlimited Q&A in our exclusive FB group, a monthly coaching call, and support for content implementation.
